About iGroom

iGroom is a leading luxury pet beauty and health company with a reputation for the finest scientifically-developed shampoos, conditioners, skin cares and other products available for pets.

Relying on the latest technology and using only the best naturally inspired ingredients, iGroom’s team of experts have meticulously researched and crafted unparalleled pet care products for discerning pet owners – and satisfied dogs and cats. iGroom products keep your pets’ skin and coats beautiful, healthy, and protected.

iGroom was created by pet lovers for pet lovers, by professionals for professionals, including Jennifer Lee, world-renowned pet stylist and grooming expert, who collaborated with a team of skilled experts to add professional experiences and advanced chemistry to grooming products. We are proud to support real-world groomers and pet owners who demand the highest quality for their beloved dogs and cats.

With this first-hand expertise and a meticulous commitment to quality, iGroom has developed carefully constructed products that solve the most frustrating grooming challenges. iGroom is proud to offer the highest quality products that keep pets looking beautiful and feeling healthy.

All iGroom shampoos, conditioners and sprays are proudly made in the USA!

iGroom Brand was nominated the Industry Brand of the Year 2019 and 2020

iGroom Charcoal + Keratin Shampoo and Conditioner was nominated the Product of the year 2018

iGroom Squeaky Clean Shampoo won the New Product of The Year 2019

iGroom Deshedding + Detangling Shampoo and Conditioner won the New Product of The Year 2020

iGroom products are now presented in over 20 countries worldwide including North America, South America, Europe, Middle East Asia, Far East Asia and Africa.


Jennifer started her grooming competition career in 2005. Since then she has won over 70 grooming competition awards in 7 years. Jennifer is a multi-Best in Show and Best All Around Groomer winner. In 2008. Jennifer won Rising Star of the Year with her American Cocker Spaniel, Bella, at Intergroom. In 2011, Jennifer gained enough points to be qualified to be the member of the Groomteam USA Traveling team to Belgium World Championship, USA won silver. In 2012, Jennifer won GroomOlympic World Champion at Groom Expo with her Handstripping Scottish Terrier, Cora. Jennifer was ranked top 10 groomers in the U.S.A. for 3 consecutive years, 2010, 2011, and 2012. Jennifer was also nominated Barkleigh Competitive Groomer of The Year 2010, a Cardinal Crystal Award of American Groomer of the Year 2010, Congeniality Award 2010 and Master Groom Judge of the year 2016.


Jennifer founded International Dog Grooming Academy to continue training the elite groomers from all over the world. Jennifer is an All Round judge in the USA, EGA (Europe Grooming Association), China, South Korea, Australia, Canada and Brazil. Jennifer has traveled all over the world to give grooming seminars and judge grooming competitions, including Sweden, Greece, Belgium, England, Australia, Canada, China, South Korea, Malaysia, Brazil and Chile. In 2017, Jennifer was honored to be invited to judge 2017 EGA World Cup Championship Competition held in Belgium; 2017 GroomExpo Best In Show and 2017 SuperZoo Jackpot Grooming Competition. In 2018, Jennifer was honored to be invited to judge 2018 Groomer of the Year and Best In Show at Intergroom.

Jennifer is a member of Groomteam USA Hall of the Fame.

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